
The website I chose to evaluate is called jarcomputers. The website is representative of the JarComputers store and also offers its product to be bought online. The store offers a wide range of materials from computers, computers parts and laptops to office consumables and equipment. Since the launch of the website its objective is to increase the number of products sold online to decrease expenses and increase the market in which the firm operates by offering its products outside the country. The site is also used to offer partnership to other firms.
Strengths:
- One of the strengths of the site is that it offers the visitors of the site to subscribe vie e-mail to their latest promotions. This could be very helpful for the customers and help the retailer to keep consumer coming back. The offer for subscription is in very bright colour to atract customers attention.
- The site has is very well structured and it is very easy for the customer to find whatever he or she needs. It offers searches by price, manufacturer, and availability of the product.
Weaknesses:
- The worst mistake the creator of the site have made is not translating the site fully into English. On the front page of the site exists a button that leads the user to a translated version of the site. However some of the links to subcategories of the site are not translated.
- In the translated version of the site which targets foreign customers all the prices are in Bulgarian leva (lv). This will confuse possible customers and will push them away to other retailer.
Tasks:
- I attempted to purchase a cooler for my laptop. After I found the one I wanted I followed the links to purchase. I was asked to enter my debit card details, e-mail and address. After I did that the website informed me that the purchase has been made. I received the cooler without any problems.
- I registered for promotions via e-mail. An hour after I enter my e-mail I received a letter with offers for laptops.
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